Campaign 1
Lead Generation — Estimate Request
Objective: Conversions (estimate requests). Budget: $3,500/mo. Audience: Homeowners 30–65, Eugene/Springfield/Corvallis area, property ownership signals.
1A — Feed (1:1) · Spring Urgency
Sperry Tree Care
🌐 Sponsored
Spring pruning season is short — and our schedule fills up fast. If you have trees that need attention, now is the time. 🕒
Sperry Tree Care
ISA Certified Arborists
Free Quote
sperrytreecare.com
Free Spring Tree Quote
Schedule your free property visit — limited spring openings.
👍 ❤ 47 · 12 comments
1B — Feed (1:1) · Trust & Credibility
Sperry Tree Care
🌐 Sponsored
When you hire a tree company, you want to be certain that they are healthy and safe. We are serious about the health and safety of our urban forest. 🌳
Sperry Tree Care
ISA Certified Arborists
35+ Years Local
ISA Certified
Fully Insured
sperrytreecare.com
Schedule a Free Property Quote
No pressure, no hidden fees. Just honest arborist advice.
👍 ❤ 91 · 23 comments
1C — Story (9:16) · Lead Gen
Sperry Tree Care
ISA Certified · Lane County + Benton County
Free Quote
Campaign 1 — Copy Specs
Primary TextSpring pruning season is short — and our schedule fills up fast. If you have trees that need attention, now is the time.
HeadlineFree Spring Tree Quote
DescriptionLimited spring openings. ISA Certified Arborists. Lane County + Benton County.
CTA ButtonBook Now
Destinationsperrytreecare.jobber.com (estimate request)
UTMutm_source=meta&utm_medium=paid_social&utm_campaign=lead-gen-spring&utm_content=feed-1a
AudienceHomeowners 30–65, Eugene/Springfield/Corvallis/Albany area, interests: landscaping, home improvement, property ownership
Campaign 2
Retargeting — Website Visitors (180 days)
Objective: Conversions. Budget: $1,500/mo. Audience: Custom audience — site visitors who did not submit an estimate request.
2A — Feed (1:1) · Reminder / Soft Ask
Sperry Tree Care
🌐 Sponsored
Still thinking it over? We get it — tree work is a real decision. No pressure from us. Just wanted to say we’re here when you’re ready. 🌳
Sperry Tree Care
ISA Certified Arborists
sperrytreecare.com
Join the Tree Care Club
Member discounts · Annual check-ins · Year-round care
👍 ❤ 34 · 8 comments
2B — Feed (1:1) · Social Proof
Sperry Tree Care
🌐 Sponsored
“They came out, assessed everything, and explained it clearly. No surprises on the invoice.” — Google Review ⭐
Sperry Tree Care
200+ Google Reviews
sperrytreecare.com
See Why Homeowners Choose Sperry
ISA Certified · Fully Insured · 35+ Years Local
👍 ❤ 😁 112 · 31 comments
Campaign 3
Local Brand Awareness — Service Area
Objective: Reach / Brand awareness. Budget: $3,000/mo. Audience: All homeowners 25–65 in the Eugene/Springfield/Corvallis area. Frequency cap: 3x/week.
3A — Carousel (1:1 per card) · Services Showcase
Sperry Tree Care
🌐 Sponsored
From pruning to full removal — Sperry handles it all. Swipe to see how we protect your property year-round. 🌳 →
1
Shape, health & safety pruning by ISA Certified Arborists.
Get a Free Quote →
2
Walk your property with a certified arborist — no charge, no pressure.
Get a Free Quote →
3
Dangerous, dying and dead trees — removed safely with full cleanup.
Get Removal Quote →
4
Eugene · Springfield · Corvallis · Albany
See Our Coverage Area →
Sperry Tree Care
Lane County + Benton County’s Most Trusted Tree Service
35+ Years · ISA Certified · Fully Insured
Free Quote
Trusted by hundreds of Lane County + Benton County homeowners & businesses.
See All Services →
👍 ❤ 203 · 47 comments
3B — Feed (1:1) · Local Brand
Sperry Tree Care
🌐 Sponsored
We’ve been taking care of trees in Lane County + Benton County for 35 years. Your neighbors trust us. When you’re ready, we’re here. 🌳
Sperry Tree Care
ISA Certified Arborists
35+
Years Serving
Lane County + Benton County
sperrytreecare.com
Sperry Tree Care — Lane County + Benton County
ISA Certified · Fully Insured · Free Quotes
👍 ❤ 178 · 52 comments
Production Specs
Ad Format Specifications & Upload Guide
| Format | Dimensions | File Type | Max Size | Text Rule | Campaigns | Status |
|---|---|---|---|---|---|---|
| Feed Image (1:1) | 1080 × 1080 px | JPG / PNG | 30 MB | <20% text overlay | All 3 | ✓ AI Photos Ready |
| Story / Reels (9:16) | 1080 × 1920 px | JPG / PNG | 30 MB | Center 250px safe zone | 1, 3 | ✓ AI Photo Ready |
| Carousel Card (1:1) | 1080 × 1080 px | JPG / PNG | 30 MB | Minimal per card | 3 | ✓ AI Photos Ready |
| Video (optional) | 1080 × 1080 px | MP4 / MOV | 4 GB | Captions recommended | 1, 2 | ● Optional |
Upload Checklist for Meta Business Manager
✓ Export each ad image at 1080×1080 PNG/JPG from AI source
✓ Name files: sperry-[campaign]-[format]-[variant].jpg
✓ Set UTM parameters per campaign in Meta URL builder
✓ Set pixel event to "Lead" on Jobber estimate form URL
✓ Set frequency cap: 3 impressions/person/week (Campaign 3)
✓ Enable Advantage+ Creative for Campaign 1
✓ Upload all 5 carousel cards together for Campaign 3
✓ Verify Meta Pixel fires on /estimate-sent/ before launch
Attribution
UTM Parameters by Campaign & Format
| Campaign | utm_source | utm_medium | utm_campaign | utm_content |
|---|---|---|---|---|
| 1A — Lead Gen Feed (Spring Urgency) | meta | paid_social | lead-gen-spring | feed-1a-urgency |
| 1B — Lead Gen Feed (Trust) | meta | paid_social | lead-gen-spring | feed-1b-trust |
| 1C — Lead Gen Story | meta | paid_social | lead-gen-spring | story-1c |
| 2A — Retarget (Reminder) | meta | paid_social | retarget-spring | feed-2a-reminder |
| 2B — Retarget (Social Proof) | meta | paid_social | retarget-spring | feed-2b-proof |
| 3A — Awareness Carousel | meta | paid_social | awareness-local | carousel-3a |
| 3B — Awareness Feed (Brand) | meta | paid_social | awareness-local | feed-3b-brand |